The Great Unwashed / Lifetime

A daily shower is a deeply ingrained American habit. Most people would no sooner disclose they had not showered in days than admit infidelity. But Jenefer Palmer, 55, of Malibu, Calif., cheerfully acknowledges that she doesn’t shower or shampoo daily and doesn’t use deodorant. Ever.
No, she does not work from home in pajamas. In fact, Ms. Palmer, the chief executive of Osea, an organic skin-care line, often travels to meet business contacts at the five-star luxury hotels where her line is sold. They might be surprised to read that Ms. Palmer, a petite, put-together brunette, showers “no more than three times a week,” she said, and less if she hasn’t been “working out vigorously.”
She contends that a soapy washcloth under her arms, between her legs and under her feet is all she needs to get “really clean.” On the go, underarm odor is wiped away with a sliced lemon.
Defying a culture of clean that has prevailed at least since the 1940s, a contingent of renegades deliberately forgoes...

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